Direct Mail Memphis TN

Whether you use direct mail promotions or develop your own catalog, the demographics of your mailing list (database) is the key to success. Learn about some of the hazards of direct mail, that go beyond getting the right list and creating a sharp, concise, attractive print piece.

Alt.Consulting
(901) 312-9797
P.O. Box 40210
Memphis, TN
RC Investment
901-755-9334
37 S.Mendenhall
memphis, TN
JIM Promotions & Uniforms
(901) 795-7150
3639 New Getwell #15
Memphis, TN
Oden Marketing and Design
(901) 578-8055
119 South Main, Suite 300
Memphis, TN
Paradigm Marketing & Creative
(901) 685-7703
8275 Tournament , Suite 330
Memphis, TN
Young Sanford Marketing & Media Services
(901) 324-3705
3396 Park Avenue
Memphis, TN
Younger Associates
(901) 272-5005
2157 Madison Avenue
Memphis, TN
La Prensa Latina
(901) 751-2100
P O Box 770869
Memphis, TN
Native Graphix Marketing
(877) 905-5300
P.O. Box 3071
Memphis, TN
Branch Advertising Specialties
(901) 385-7650
7261 Amberly Way Drive
Memphis, TN

Direct Mail

Direct Mail and Catalogs

Direct mail and catalogs are gaining enormous popularity. L.L. Bean, Land's End, and Eddie Bauer represent virtually identical products being marketed nationally. Firms like these are masters of database marketing. If you even hope to get started in this arena, our advice is to start very small and narrow your niche to a needlepoint.

Whether you use direct mail promotions or develop your own catalog, the demographics of your mailing list (database) is the key to success.

There are other hazards of direct mail, beyond getting the right list and creating a sharp, concise, attractive print piece. You have to maintain a flawless 800-number service with customer-centered operators who are your first line of contact with your customers. Then you must make sure your delivery services are prompt, your warehouse well-stocked, your order pickers mistake-free, and your merchandise return policies correct. On top of that, you must have truly superlative inventory management.

To start with, you may want to consider using a fulfillment house. These companies can take the calls, handle the customer credit process, and even ship the product if you wish. The fee is stiff but might just be worth it until you build a base....

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